The launch of iBeacon and geolocation tech has changed the way stores communicate and engage with their customers. According to Google, 82% of smartphone users turn to their phones when not sure about their shopping decision. Google even introduced a special term “micro-moments” (and “micro-moment marketing”) to describe purchases made on the spur of the moment. In practice, it means:

  • location-based advertising
  • analyzing in-store behavior
  • sending push notifications with coupons and personalized offers

Taco Bell takes it one step further. They allow users to order food while they’re on their way. When the users (and their smartphones, of course) approach the restaurant, they serve the food hot and steaming. What’s more, in partnership with Lyft, they now can direct the users to Taco Bell’s drive-throughs. This helped to significantly increase sales.


Leave a Reply

More great articles

Wifi Marketing to boost your business

Having a great WiFi connection in your store or restaurant is an essential part of the experience at this point.…

Read Story

Technology and Customer Relationship Management

Technology, and especially the technology-enabled by the Internet, has had enormous repercussions for CRM (customer relationship management). In many cases,…

Read Story

Benefits of POS

Life becomes easier with less human interference while productivity is increasingly improved, especially in those fields which demanded a great…

Read Story